California Prune Board brings partners closer to the orchards with an innovative virtual reality experience

The natural beauty, vivid colours, and lush warmth of the California Prune orchards are set to move closer than ever to global audiences thanks to a groundbreaking virtual reality (VR) project.

The first of its kind in the prune industry and designed to bring to life the innovation and sustainable practices at work in the California Prune orchards directly to global audiences, this exciting initiative leverages cutting-edge technology to transform the way trade buyers, media, and stakeholders experience the provenance and quality of California Prunes. 

Incorporating state-of-the-art VR headsets and an interactive, 360-degree environment, the 20-minute experience immerses users in the sights, sounds, and stories of the orchards, encompassing 14 counties in the Sacramento and San Joaquin valleys. 

From witnessing the precision of modern drying techniques to understanding sustainability efforts like smart irrigation and solar energy, this initiative demonstrates how technology can bridge geographical barriers and create new opportunities for engagement.

Esther Ritson-Elliott, CPB’s Director of International Marketing and Communications, explains: “Using the power of virtual reality, the California Prune Board has brought the orchards to the doorstep of audiences outside of the United States. Using the latest interactive technology, we have crafted an informative, educational, and fun experience that engages the user and enables us to showcase the exceptional origins of California Prunes. It also outlines the nutritious benefits of prunes, including the positive effects they can have on bone and gut health. 

“Our new VR experience is not only a tool for showcasing the exceptional qualities of California Prunes but also a testament to our commitment to innovation in the agricultural sector,” adds Esther Ritson-Elliott. "It’s a pioneering way to connect with our audiences, offering them an immersive and impactful understanding of the care and expertise behind every prune.”

To find out more about California Prunes and how they can add value to your business, visit www.californiaprunes.net

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Editors notes

The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of prunes with orchards across 14 counties in the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organisation leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

www.californiaprunes.net