News
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Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI
Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate…
![illuma pubmatic[50].png](https://ace.media/cache/2/7/c/1/5/27c1547325a727fa1a6786964282e2f0.png)
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News UK and illuma partner to boost accuracy for targeting and brand safety
In a major publishing innovation, News UK launches Nucleus Narr(ai)te, unlocking the best of premium publisher content for greater ad effectiveness and efficiency. News UK - publisher of major media brands including The Sun, The Times, The Sunday Times and talkSPORT - is delighted to announce a…
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Equativ and Illuma partner to increase performance, accuracy and scale for advertisers
Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC). Through the partnership with…
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Zeotap partners with Illuma for a unique audience-powered contextual expansion solution
In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic in the face of…
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The Guardian agrees deal with Illuma
World-first partnership announced; Illuma to categorise Guardian pages for contextual advertising while protecting publisher’s intellectual property rights. Full announcement at this link…
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Grapeshot founder and ‘pioneer’ of contextual advertising, John Snyder, joins Illuma
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global ad tech data provider, which he sold to…
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AI Brings Scale and Relevance to CTV - Introducing Illuma Compass™
Illuma Technology today introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by cookieless signals from live audience behaviour. Operated exclusively through Xandr Invest, Illuma Compass™ allows traders and marketers…
