Why seaweed is the snack trend of the year
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Read Time: 1 min
Seaweed has grabbed the taste buds of UK snackers due to an impressive CV of health benefits and authentic sustainability.
Its richness in multiple vitamins (A, C, E & K) and nutrients like iodine, calcium, magnesium and omega-3’s connects to a market in a way that ultra-processed snacks can only dream about. Being fibre-packed, vegan friendly and gluten-free add to the mix and allows the buyer to enjoy a snack with a sense of well-being. On top of that, the sustainability of seaweed speaks volumes in a market that increasingly questions its food choices and challenges the small print.
As the Asian culture of seaweed-eating finds a home in the UK and Europe, food manufacturers have made subtle changes and developments. For example, crisps need crunch. Emily Seaweed Crisps, one of the Nurture Brands’ portfolio, has found that elusive crunch in seaweed, which has expanded the market even further.
Sometimes it is the small things that tell a bigger story. Market acceptance for seaweed is shown in vox pops conducted with random shoppers. “I didn’t accept it to taste so nice” is a common reaction to the Emily crisp, as is: “It’s surprisingly crunchy.” But perhaps the loveliest reaction is the simplest: “Holiday.”
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Editors notes
EMILY is a revolutionary B Corp snack brand that combines the natural goodness of fruits and vegetables with the crunch of a classic crisp. Founded on the principles of sustainability, health and flavour, EMILY offers a range of products that are as good for the planet as they are for your taste buds.
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PR
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