News
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One in five accountants reject roles over employer reputation
Accountancy firms are losing talent at every stage of hiring, with 22% of professionals turning down job offers due to concerns about a firm’s reputation. New research from B2B PR agency Midnight shows that employer reputation is now a decisive factor in the accountancy sector, with nine in 1…
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One in six technology professionals have declined a job due to concerns over employer reputation
More than nine in 10 want employers to share their personal values Technology businesses are losing out on talent at every stage of the hiring process because candidates are put off by their reputation. The results were revealed in a survey that sought to explore the growing role of culture, purpose…
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Three in 10 legal professionals reject roles over law firm reputation
Law firms are losing talent at every stage of the hiring process, with 30% of legal professionals choosing not to apply for roles due to concerns about a firm’s reputation. New research from B2B PR agency Midnight shows that employer reputation has become a decisive factor in legal sector hiring…
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Three in 10 employees opt not to apply for roles based on insurance firm reputation
More than nine in 10 want employer to share their personal values Insurance firms that fail to get their reputation right are missing out on talent, with 30% of employees in the sector opting not to apply for a role, and one in five turning down a job offer. The results were revealed in a survey…
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One in five candidates reject jobs over employer reputation
Poor employer reputation is actively costing businesses talent, with nearly one in five candidates refusing to apply for roles and 15% turning down job offers based on how they perceive a company. New research from B2B PR agency Midnight reveals that employer brand has become a decisive factor in…
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Midnight appointed by ethical insurer Surewise
B Corp certified B2B PR agency Midnight has been appointed by specialist ethical insurance intermediary Surewise to build its reputation and authority amongst local authorities, care organisations, insurers and communities it serves across the UK. Essex-based Surewise provides insurance for some of…
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Midnight lands major insurance PR win
B2B PR agency Midnight has expanded its client portfolio with a new addition in the insurance space: workplace health benefits provider Health Shield Friendly Society. The award-winning Brighton-based agency has years of experience in creating impactful PR campaigns for brands in the insurance…
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Midnight Communications joins Certified B Corp community
Midnight Communications, an award-winning business-to-business PR agency, is now a Certified B Corporation™ (B Corp), joining a global community of for-profit businesses that have pledged to use business as a force for good. There are currently more than 8,000 Certified B Corporations, operating…
