California Prune Board seats new leadership to guide industry priorities and investments

The California Prune Board (CPB) has officially seated its 22-member board and 15 alternates for the 2026-2028 term. Following certification of the election by the Secretary of the California Department of Food and Agriculture, the new board serves as the governing body responsible for directing investments and programs that support market development, research, and industry competitiveness.

CPB officers and members will serve a two-year term. The officers are:

• Chair: Brendon Flynn, Pacific Farms, Gerber
• Vice Chair: Mike Vereschagin, Vereschagin Farms, Orland
• Secretary: Brian Dunning, ShoEi Foods, Olivehurst
• Treasurer: Rajiv Davit, Davit Ranches, Yuba City

“We are operating in an increasingly dynamic business environment and those of us in the California prune industry are committed to staying competitive amid rising costs, increasing global competition and uncertainty in the marketplace,” notes Chair Brendon Flynn, Sunsweet grower. “We have a dedicated group working together to protect the California advantage and strengthen the future of our industry.”

Guided by input from across the industry, the board directs essential activities within CPB’s strategic priority areas and approves funding for the next fiscal year to continue investments including consumer marketing, export market development, nutrition and production research, and key industry initiatives. These investments help strengthen demand, support market access both domestically and internationally, and enhance the long-term competitiveness of California producers and processors. 

“The board serves as the collective forum for industry priorities,” said Donn Zea, Executive Director of the California Prune Board. “Our position as the leading producer of premium prunes around the world is the result of growers and processors who share a commitment to the same discipline and craftsmanship that established this industry’s reputation.”

The 22-member board is elected by industry and is composed of a broad base of representation across seven districts that includes independent producers and processors, Sunsweet co-op producer and processor members, and public representation.  

The full list of members and alternates can be found on the California Prune Board website here.

Ends

Editors notes

The California Prune Board was established in 1980 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

www.californiaprunes.net