The Halfway Heroes pop up at the Bristol Cenotaph was a resounding success

The Halfway Heroes pop up at the Bristol Cenotaph was a resounding success with over 300 delicious vegan burgers handed out in just a few hours.

Locals came out in full force creating a vibrant and positive atmosphere… from vegan curious students to climate conscious families. The response was overwhelmingly enthusiastic with many Bristolians keen to learn how small changes to their diet can have a big impact on the planet.

"I had no idea a plant based burger could taste this good!"

"It’s made me think seriously about cutting down on meat."

"This campaign is such a brilliant idea – fun, friendly, and actually informative without the pressure,"

The Bristol based Viva! team is thrilled with the positive reception and inspired by the conversations sparked throughout the day.

The Halfway Heroes tour now moves on - and Bristol has certainly set the bar high with its energy, openness, and enthusiasm for change.

Ends

Editors notes

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent 30 years creating a kinder, more sustainable world for humans and animals alike.