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Wild Frontiers expands China collection following easing of travel restrictions
May 2026: Award-winning B Corp adventure travel company Wild Frontiers has launched three new small-group tours across China, as the destination experiences a strong rebound in tourism driven by expanded visa-free policies. Announced early this year, UK nationals are now able to travel to mainland…
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Off-peak travel is trending in 2026 as Brits seek more authentic experiences
New search data highlights a clear shift in traveller priorities, with growing interest in intentional, conscious and low-season travel. Searches for “authentic travel experiences” rose by 50% year-on-year from January 2025 to January 2026, while “travel low season” emerged as a brand-new…
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Experts reveal where to see the world’s greatest wildlife spectacles - without the crowds
Wild Frontiers reveals where to experience wildlife responsibly, as global demand for nature-led travel soars by nearly 500%. Global Google searches for “nature travel” have surged by 496% in the past year, highlighting a growing appetite for nature-led experiences, and as we enter spring, this…
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Forget the World Cup: The wildest sporting events you’ve (probably) never heard of
From goat polo to eagle hunting, travellers are ditching stadiums for the world’s most extreme sporting spectacles with bookings up 120% With over 115 million searches worldwide for ‘FIFA World Cup’ in the past month alone, global sporting events continue to dominate attention. But a shift is…
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Adventure travel experts reveal 4 top tips for female solo travellers as safety searches soar 1,200%
As International Women’s Day approaches, celebrating female empowerment and independence, new data reveals that more women than ever are choosing to explore the world solo. Solo travel continues to rise globally – but it is female solo travel driving the surge. Adventure tour operator Wild…
