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New data reveals 2026’s top trending destinations as travellers look beyond the bucket list
Travellers are looking beyond the obvious in 2026, swapping classic bucket-list routes for harder-to-reach, culture-rich destinations, as shifting travel plans and changing priorities shape where people want to go next. Reflecting this trend, for the first time, adventure travel specialist Wild…
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The Odyssey Effect: Five Mythological Adventures Beyond Greece
Christopher Nolan’s long-awaited ‘The Odyssey’ arrives in cinemas on Friday 17 July, bringing Odysseus’s legendary journey and the world of ancient mythology back to the big screen as public fascination surges. Over the past week, worldwide searches for the film have risen by 200%, while…
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Wild Frontiers expands China collection following easing of travel restrictions
May 2026: Award-winning B Corp adventure travel company Wild Frontiers has launched three new small-group tours across China, as the destination experiences a strong rebound in tourism driven by expanded visa-free policies. Announced early this year, UK nationals are now able to travel to mainland…
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Off-peak travel is trending in 2026 as Brits seek more authentic experiences
New search data highlights a clear shift in traveller priorities, with growing interest in intentional, conscious and low-season travel. Searches for “authentic travel experiences” rose by 50% year-on-year from January 2025 to January 2026, while “travel low season” emerged as a brand-new…
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Experts reveal where to see the world’s greatest wildlife spectacles - without the crowds
Wild Frontiers reveals where to experience wildlife responsibly, as global demand for nature-led travel soars by nearly 500%. Global Google searches for “nature travel” have surged by 496% in the past year, highlighting a growing appetite for nature-led experiences, and as we enter spring, this…
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Forget the World Cup: The wildest sporting events you’ve (probably) never heard of
From goat polo to eagle hunting, travellers are ditching stadiums for the world’s most extreme sporting spectacles with bookings up 120% With over 115 million searches worldwide for ‘FIFA World Cup’ in the past month alone, global sporting events continue to dominate attention. But a shift is…
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Adventure travel experts reveal 4 top tips for female solo travellers as safety searches soar 1,200%
As International Women’s Day approaches, celebrating female empowerment and independence, new data reveals that more women than ever are choosing to explore the world solo. Solo travel continues to rise globally – but it is female solo travel driving the surge. Adventure tour operator Wild…
