Latest news
Published: 15th July 2026
New data reveals 2026’s top trending destinations as travellers look beyond the bucket list
Travellers are looking beyond the obvious in 2026, swapping classic bucket-list routes for harder-to-reach, culture-rich destinations, as shifting travel plans and changing priorities shape where people want to go next. Reflecting this trend, for the first time, adventure travel specialist Wild…
Published: 15th July 2026
The Odyssey Effect: Five Mythological Adventures Beyond Greece
Christopher Nolan’s long-awaited ‘The Odyssey’ arrives in cinemas on Friday 17 July, bringing Odysseus’s legendary journey and the world of ancient mythology back to the big screen as public fascination surges. Over the past week, worldwide searches for the film have risen by 200%, while…
Published: 21st May 2026
Wild Frontiers expands China collection following easing of travel restrictions
May 2026: Award-winning B Corp adventure travel company Wild Frontiers has launched three new small-group tours across China, as the destination experiences a strong rebound in tourism driven by expanded visa-free policies. Announced early this year, UK nationals are now able to travel to mainland…
Lookbooks
For any additional information from Wild Frontiers:
+44 7854 971278emily.falkner@lemongrassmarketing.com