News
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Viva!’s New A Very Vegan Christmas Mini Cookbook The Ultimate Guide to a Magical Festive Feast!
Get ready to make this holiday season unforgettable with A Very Vegan Christmas – The Complete Mini Cookbook for a Magical Festive Feast, available now, exclusively on the Viva! shop. Whether you’re hosting a family gathering or preparing an intimate dinner, this new mini cookbook is set to…
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The ‘Dairy is Scary’ Tour Builds On The Momentum Of Viva!’s Recent Cinema Ad Campaign.
July 2025: This summer, leading UK vegan charity Viva! embarks on a nationwide campaign, offering free dairy-free ice cream to showcase the deliciousness of plant-based foods. Dubbed the ‘Dairy is Scary’ Tour, this bold nationwide campaign combines the power of cold treats and cold, hard truth…
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ASA Bans Vegan Dairy is Scary Cinema Advert
ASA Bans Vegan Dairy is Scary Cinema Advert Charity outraged as ASA ignores their own experts A powerful cinema advert created by the UK’s leading vegan charity, Viva!, has been banned by the Advertising Standards Authority (ASA) following a small number of complaints – despite their own…
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Halfway Heroes Tour Serves Hundreds of Free Plant-Based Burgers in Nationwide Climate Action Drive
Halfway Heroes Tour Serves Hundreds of Free Plant-Based Burgers in Nationwide Climate Action Drive A national campaign encouraging people to go 50 per cent plant-based for the planet has successfully wrapped its Halfway Heroes outreach tour after travelling to five UK cities and giving away more
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New Campaign Encourages People to Become “Halfway Heroes” by Going 50 per cent Plant-based for the Planet
New Campaign Encourages People to Become “Halfway Heroes” by Going 50 per cent Plant-based for the Planet Light-hearted, uplifting initiative empowers the public to take climate action - one delicious meal at a time A bold new environment-focused campaign has launched and is encouraging
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The Halfway Heroes Are Coming to Manchester!
The Halfway Heroes Are Coming to Manchester! Manchester, 24th June – The climate-friendly Halfway Heroes are coming to Manchester on Tuesday 24th June, giving away hundreds of FREE plant-based burgers as part of the uplifting new campaign. Spearheaded by vegan charity Viva!, the Halfway Heroes…
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The Halfway Heroes Are Coming to Oxford!
The Halfway Heroes Are Coming to Oxford! Oxford, 26th June – The climate-friendly Halfway Heroes are coming to Oxford on Thursday 26th June, giving away hundreds of FREE plant-based burgers as part of the uplifting new campaign. Spearheaded by vegan charity Viva!, the Halfway Heroes tour is a…
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The Halfway Heroes Are Coming to Leeds!
The Halfway Heroes Are Coming to Leeds! Leeds, 23rd June – The climate-friendly Halfway Heroes are coming to Leeds on Monday 23rd June, giving away hundreds of FREE plant-based burgers as part of the uplifting new campaign. Spearheaded by vegan charity Viva!, the Halfway Heroes tour is a mission…
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The Halfway Heroes Are Coming to Bath!
The Halfway Heroes Are Coming to Bath! Bath, 20th June – The climate-friendly Halfway Heroes are coming to Bath on Friday 20th June, giving away hundreds of FREE plant-based burgers as part of the uplifting new campaign. Spearheaded by vegan charity Viva!, the Halfway Heroes tour is a mission to…
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The Halfway Heroes Are Coming to Bristol!
The Halfway Heroes Are Coming to Bristol! Bristol, 18th June – The climate-friendly Halfway Heroes are coming to Bristol on Wednesday 18th June giving away hundreds of FREE plant-based burgers as part of the uplifting new campaign. Spearheaded by vegan charity Viva!, the Halfway Heroes tour is on…
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Everyone Can Cook Vegan!
The UK’s leading vegan charity Viva! has unveiled its new cookbook Everyone Can Cook Vegan by Food and Cookery Manager, Maryanne Hall. This colourful cookbook is the ideal gift for foodies, vegans, vegetarians or anyone looking to expand their culinary skillset. Everyone Can Cook Vegan was…
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Juliet Gellatley Founder of Viva!
Juliet is an inspirational, fun and informative speaker and has made many media appearances across the world. She has a degree in zoology and psychology; diploma in direct marketing and is a qualified nutritional therapist. In 1994 Juliet founded Viva! – the trailblazing, and largest, campaigning…
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V7 Launches High-Protein Vegan Meal Plan in Collaboration with Plant Build Team
Viva! The UK’s leading animal rights charity has announced details of its exciting new meal plan V7 High protein. Created in partnership with the renowned Plant Build Team, the meal plan is designed for fitness enthusiasts and active individuals, delivering nutrient-rich, plant-based recipes that…
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Viva! Unveils The Revamped V7 Vegan Meal Plan
Viva!, the UK’s leading charity for promoting veganism, is excited to announce the relaunch of the V7 Vegan Meal Plan, an accessible and nutritionally balanced program designed to make the transition to a plant-based lifestyle easier than ever before. Building on its initial success, the enhanced…
