Media coverage: MULU

Impact

A The total number of people/households within the target demographic.

Listeners

The quantity of people listening to a broadcast

Airtime

The quantity of time provided to a broadcast segment

Average Hours per Listener

The average length of time that listeners to a station spend with that station. This is calculated by dividing the Weekly Hours by the Weekly Reach.

Total Survey Area

The area within which a station’s audience is measured. This is defined by the station using postcode districts as building blocks.

Share in TSA

The percentage of total listening time accounted for by a station in its Total Survey Area in an average week. This is obtained by dividing the station’s total hours by the All Radio total hours in the station’s TSA.

Weekly Reach

The number of people aged 15+ who tune to a radio station within at least 1 quarter-hour period over the course of a week. Respondents are instructed to fill in a quarter-hour only if they have listened to the station for at least 5 minutes within that quarter-hour. Between 24.00-06.00, listening is recorded in half-hour periods.

Market

The market most likely to read/view the media

Scope

The extent of area covered by the media editorially

Community data

Data marked † is unverified and provided by the community of Ace Media subscribers.