Media coverage: MULU
February-April 2023
Images Retail ME
Making a case for plus size fashion: MULU
- Impact
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139
- Estimated visitors
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139/daypowered by
- Brand mentions
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8
- Coverage:
- Earned
- Editorial:
- Profile
- Tone:
- Positive
After gaining resonance in the European and North American markets, MULU has recently opened an office in Dubai to meet the increasing demand for plus-size fashion across the Middle East and Africa region.
Data indicates that 31% of women in the UAE are now either plus size or above size L (large), which stands at 42% in Saudi Arabia. Yet, finding clothes that fit plus-sized women well is still a challenge. MULU is keen to solve this problem in the region.
“The Middle East is a large market. Our reason for choosing to open an office is the UAE is strategic that will help us to expand within the region while opening doors in new markets including India, Pakistan and African countries,” Muluneh shared.
While currently the brand is operating online, the founder is in conversation with local distributors to get into retail stores. “By the end of 2023 I aspire to open a flagship store in the UAE. We are also keen to expand to Saudi Arabia,” she added.
| Domain authority | 31 /100 |
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| Domain authority rank | Good |
| Market | Business |
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| Scope | Regional |
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